On the edge of ethics
Most journalists agree that native advertising is a moral void. But in order to boost revenue, the Globe tries to strike the right balance with Globe Edge
In the summer of 2014, The Globe and Mail narrowly avoided an editorial staff strike over native advertising—the practice of working with advertisers to create ads that resemble journalism. A leaked memo from Globe management to the paper’s union proposed a system in which editorial staff would write for advertisers, compromising, in the minds of many Globe reporters, […]
Horning In
The harder the times, the harder it is to keep that old devil advertising out of editorial
Rick Spence thought it was an easy call. The editor of Profit: The Magazine for Canadian Entrepreneurs was preparing a special annual issue on Canada’s 50 fastest-growing companies last year, and had selected the top entrepreneur after sifting through hundreds of entries. He got in touch with the nominee and arranged to have a cover […]
