Anna-Christina Di Liberto was the Head of Research for the Spring 2005 issue of the Ryerson Review of Journalism. Redrawing the line
Despite vigilance, advertorial content gains credibility in Canadian publishing
“Family Fashions for Spring!” reads a bold headline in the April 2005 issue of Homemakers. The page’s layout is similar to countless others in consumer magazines: visuals with captions, columns, and service-oriented blurbs about the latest in fashion trends. But there’s a crucial difference – the story wasn’t put together by Homemakers, but Levi Strauss and Wal-Mart. […]
