What Women Want

Women's service magazines traditionally bring in top ad dollars. But as Barbara Jobber found out, old standby Homemakers was falling behind upstarts such as More

In an empty downtown Toronto furniture design store in early March, 200 people meet to see, listen and eat the new Homemakers magazine. “It is an experience of the brand,” explains editor-in-chief Kathy Ullyott. At one booth, a life coach teaches time-saving strategies. Beside it is the energizing smoothie stand and five-minute pilates demonstrations-all part of the […]