Wheels of Fortune

Papers are publishing increasing numbers of advertorials. Is the credibility of the dailies taking a backseat to revved-up revenues?

Robert Reid has seen the advertorial battle from the front lines of his own newsroom. As a reporter and union chair for the Kitchener-Waterloo Record, Reid remembers when the advertising department tried to introduce advertorial production into the newsroom back in 1989, just as staff were about to ratify their first union contract. At other […]