The Even Darker Side?

Could it be that "brand journalism" is just a new-look for PR?

Fewer reporters, more companies and less time is an equation that deeply troubled Bill Calder. As the corporate-communications manager for Intel, one of the world’s largest technology firms, Calder was finding it increasingly difficult to get his company’s message out to the public. “Reporters today are stretched too thin,” he says. “They just can’t cover […]