Custom Brokers

Custom publications may seem like the dark side. But as these marketing books adopt higher journalistic standards, Jacqueline Nelson says it’s getting harder to tell the difference between them and consumer magazines

I’m going to say something kind of incendiary,” Ilana Weitzman says carefully. The editor-in-chief of enRoute, Air Canada’s in-flight magazine, knows she’s tiptoeing through landmines. “Look at fashion magazines,” she says, referring to her old job as editor of the Montreal-based fashion title Strut. “The idea that content is completely free of any interested party influence in […]