Janna Zittrer

Off Target

To expand readership, The Gazette has made some impressive editorial improvements. Sadly, they may not be enough to attract the one audience it needs for long-term survival

Inside The Gazette newsroom in the heart of downtown Montreal sits a three-drawer file cabinet filled with colour: folders in bright shades of red, yellow and blue, each one filled with stories, contacts and studies on Montreal’s cultural communities. The cabinet’s owner, Jeff Heinrich, covers Montreal’s minority communities for the Gazette, although the words “diversities […]

 Janna Zittrer

Digging a Bigger Poll

Digging a Bigger Poll

A lot of people think polls bury the issues and reduce elections to horse races. So what did Canadian media do for the 2006 general election? They stepped up the number and frequency of polls

“You have to look at polls not as a neutral, transparent measuring instrument,” says Bob Hanke, peering through his red-framed glasses. “They’re shaped by journalists who think that knowing who’s ahead and who’s going to win – the whole emphasis on prediction – is more important than actually describing what you or I think or […]