Faulty Tower

In May 2000, Mykidsbenefit.com set out to revolutionize publishing by putting out the "first-ever customized e-magazine." Two months and over $10 million later, the walls came tumbling down

ONCE UPON A TIME… The staff gathered that Friday afternoon in what was called the President’s Office, a typically spacious, senior-management-type room dominated by a large fireplace. Grouped by department, people anxiously clustered around various landmarks: the bowl of Bits & Bites, the leather couch, the table featuring both a “fine selection of non-imported beer,” […]