Bright Lights, Small City

What happens when a hip urban style is applied to a rural television station? Flashy signs, a splashy studio and a mishmash of news values

The bright afternoon sun illuminates the crimson and gold autumn leaves of October. Massive white clouds-the kind that often take the shape of animals and people-slowly drift across the bright blue sky. Fairport Marine and Tackle, a weathered, powder blue and white building with a red, hand-painted “Minnows” sign, sits beside a gently flowing river. […]