The Firing Line at the Globe and Other Marketing Targets
A basic principle of journalism is that the duty of the news media is to create an informed electorate. That’s one of the first things taught to fresh young students when they enter journalism school. Sadly, that principle is becoming more and more endangered as journalists allow their priorities to be twisted to suit commercial […]
The McPapering of London, Ontario
How marketing mania put the Free Press in a box
Throughout last summer and fall, reporters and editors at The London Free Press would gather in a corner of the newsroom to examine the redesigned versions of their newspaper posted one after another on the wall of the city editor’s office. These were special editions -printed front-page mock-ups intended to transform the 139-year-old Free Press […]