Swerve Ahead
Shelley Youngblut created a vibrant, compelling magazine for the Calgary Herald that can serve as a model for other cities. Find out the secrets behind her editorial and financial success
Shelley Youngblut had a problem. How can I get people like me to feel they can do home improvement? She was working on art ideas for a cover story titled “What’s the Worst That Can Happen?” So, when the Swerve editor-in-chief saw someone dressed as Mike Holmes at a Halloween party, she thought, Wouldn’t it be funny to put him […]
12 Days of the RRJ: Day 2 – Swerve
Swerve magazine isn’t your typical newspaper supplement. A staple in Friday’s Calgary Herald, the award-winning insert, with its quirky style and long-form journalism, is more than just an events guide. Swerve’s editor, Shelley Youngblut, wants to start a conversation about Calgary. The magazine’s editorial and financial success mean it could serve as a model for other cities.
Meet Youngblut and Swerve in Kostiner’s feature for the Winter 2011 issue of the Ryerson Review of Journalism, launching on December 14 at the Cadillac Lounge in Toronto.