Michelle Gaulin

Food or thought?

Food or thought?

Charlotte Empey is a unique figure in Canadian magazines. She's the editor and publisher of two women's books. But with all her power, can she bring back journalistic credibility to Homemakers?

Last June, people working at Transcontinental Media were given disconcerting news. They learned that their jobs were no longer secure and that a new editor and publishers were on the way. Upper management at the Toronto-based company, they found out, had been busy making a series of senior staff changes at Canadian Living and Homemakers […]

 Michelle Gaulin

Measuring Readership

Measuring Readership

The shift from "through-the-book" to "recent reading" methodologies has help achieved a more sophisticated measuring system for Canadian magazine readership

In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The […]