Old Diggers

As the baby boomers begin to reach their golden years, two magazines — 50Plus and Good Times — think they've got the right editorial formula. They don't

“Grey? I can picture the logo—lower case, sans serif type, widely spaced. Very clean look, very sharp,” says Doug Bennet, publisher of Masthead magazine. “I would bet you 50 bucks someone’s going to do it at some point.” There’s a reason Bennet can envision this sort of general interest publication, aimed at older people simply […]