Sylvia Macdonald

Wide of the Market

Upscale readers were the target, but a lot of good writers were hardest hit

When the Print Measurement Bureau released its 1983 study, it contained bad news for Quest, the controlled-circulation magazine published by Comac Communications Inc. According to PMB ’83, Quest had lost 600,000 readers since 1981. Within months ad revenues started to nosedive. In an attempt to save the magazine, its circulation was cut from 710,000 to […]