Addicted to Hype
Too often journalists simply swallow the buzz big-Pharma gives them. Here's the prescription for how reporters and editors can kick that nasty habit
It’s March 25, 1999, and health reporters across the country are hard at work. “Some people can hardly contain their excitement,” gushes a front-page article in the Calgary Herald. They “may have an extra bounce in their step today,” it adds, “but it’s not just because spring arrived this week.” The event that floods newspapers across […]