This is a joint byline for the Ryerson Review of Journalism. All content is produced by students in their final year of the graduate or undergraduate program at the Ryerson School of Journalism. Summer 2011 teaser: Vice magazine
The story of how the infamous counter-culture mag went from local troublemaker to global brand.
Over the past 15 years, VICE magazine has matured and expanded into an international brand with serious corporate investment and advertising. Along the way it has been a source for some surprisingly great and cutting journalism, but maybe that was the plan from day one. Stephen Baldwin investigates.
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