The “Gee Whiz” Effect

Bob McDonald and his Quirks & Quarks colleagues cover science with infectious enthusiasm. It's a 32-year-old formula that still offers lessons on how to make difficult topics compelling

The toys look like muses. They line the office partitions, overlooking producers at their desks in this third-floor corner of the Canadian Broadcasting Centre: a small dinosaur, a baseball in a case, an uncompleted Rubik’s Cube, a shot glass, a tiny model space shuttle, two snow globes, a Pez dispenser, a model of an atom […]