Selling the second-screen experience

How CBC’s and Global’s interactive approach keeps stories alive and viewers coming back.

By  Harriet Luke Five medical experts enter the Ideas Room on the third floor of the Canadian Broadcasting Centre in downtown Toronto. They’ve flown in from Saskatchewan, Wisconsin and England to help tackle some complex data. It’s 9 a.m., and the glass-walled room provides a sense of openness as Anita Elash, an associate producer at The […]