Elaine Zlotkowski was the Head of Research for the Winter 2011 issue of the Ryerson Review of Journalism. 12 Days of the RRJ: Day 5 – Gazeta Gazeta
In Canada’s Polish-language press, Gazeta Gazeta is king. For 22 years, it has been a forerunner among Polish papers, providing news about Canada that helps immigrants adapt to their new homes and striving to leave the prejudices of the old world behind. Now, with its newest baby, Polonium, it is embarking on uncharted terrain in Canada’s ethnic media landscape. The portal is setting its sights on attracting second and third generations by providing news about Poland in English.
The challenge? Getting these increasingly assimiliated, hyphenated Canadians interested in news about their ancestral homeland. If it does well, Polonium could provide a model for ethnic media in Canada. But, can it succeed? Zobaczymy (We shall see).
Find out in Elaine Zlotkowski’s profile of the new portal in the Winter 2011 issue of the Ryerson Review of Journalism, which launches on December 14 at the Cadillac Lounge in Toronto.
Until then, listen to Zlotkowski’s interview with Ula Wojnarowicz, host of Polish-language Hamilton Radio Bis.
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