Elaine Zlotkowski was the Head of Research for the Winter 2011 issue of the Ryerson Review of Journalism. Poles Apart
Canada’s leading Polish-language newspaper is immigrating to the web in English. Its mission: attract the second and third generations and establish a new model for ethnic media
It’s early April, and Tomek Kniat stares at his computer screen in the basement of his Scarborough, Ontario, home. His usual desktop image of a polar bear with gentle eyes is covered by a graph that zigs sharply higher and higher, reaching peaks that were foreign to Kniat only three or four days earlier. Is this […]
12 Days of the RRJ: Day 5 – Gazeta Gazeta
In Canada’s Polish-language press, Gazeta Gazeta is king. For 22 years, it has been a forerunner among Polish papers, providing news about Canada that helps immigrants adapt to their new homes and striving to leave the prejudices of the old world behind. Now, with its newest baby, Polonium, it is embarking on uncharted terrain in Canada’s ethnic media landscape. The portal is setting its sights on attracting second and third generations by providing news about Poland in English.
The challenge? Getting these increasingly assimiliated, hyphenated Canadians interested in news about their ancestral homeland. If it does well, Polonium could provide a model for ethnic media in Canada. But, can it succeed? Zobaczymy (We shall see). Find out in Elaine Zlotkowski’s profile of the new portal in the Winter 2011 issue of the Ryerson […]
