How Red Bull is clipping journalism’s wings
Branded content is moving in on publishers’ traditional territory, but it lacks credibility. Are readers really buying it
By Daniel Sellers At first, I try a direct approach. There are more than 50 editions of the Red Bull website, each one tailored to a different part of the world, but I find less contact information on the main site than I expect; single phone and fax numbers underline an address for the company’s […]
That time we launched a magazine
By Daniel Sellers By quarter to nine last Thursday night, the crowd at the back of Toronto’s Esplanade Bier Markt had thinned into discrete, scattered clusters. The party launching the Spring 2014 issue of the Ryerson Review of Journalism was over, and members of funk and soul cover band Soular were beginning to set up their gear. […]
Does political neutrality really mean journalists can’t act in self-defence?
Even when meddling politicians go after CBC’s independence, reporters and producers are often reluctant to stand up for themselves
Last spring, the Canadian Media Guild (CMG) began working the phones. For two days, union staff called academics and journalists, seeking speakers for a press conference and signatories to a letter they’d drafted. Proposed federal legislation, ensconced in omnibus budget Bill C-60, would allow the government to get involved in collective bargaining at Crown corporations, […]