Liane MacNeil was the Online Editor for the Spring 2006 issue of the Ryerson Review of Journalism. Satellite wars
Last year the Calgary Herald threw its readers a curveball called Swerve, aiming its Friday magazine insert at a demographic too old for alternative weeklies yet too young to stay inside all week. Now rival daily the Calgary Sun rotates the battle with an advertising department-driven product called Orb
Eleven copies of the March 3, 2006 issue of Calgary’s Swerve magazine are currently selling on eBay. At last check, the highest bid is just over $36. That’s pretty good considering Swerve is a freebie magazine tucked inside the city’s main daily newspaper, the Calgary Herald, every Friday. The March 3 edition holds great appeal […]
A Matter of Opinion
Why editorial boards are more relevant than ever—sort of
The October 28, 2005 headline jumps off the Chronicle Herald‘s front page: “ATV Crash Kills Two Girls.” The girls, aged 14 and 15, died just outside Shubenacadie, near Halifax, when the all-terrain vehicle they were riding went down a four-metre embankment and crashed into a mass of trees. The 14-year-old driver, another girl, was injured […]
