How to Sell a Magazine in Three Seconds or Less

We talked to top editors about what goes into crafting an issue’s first impression and if it still even matters

For seven years, Toronto Life editor Sarah Fulford has seen the glossy covers of her magazine go through a demanding selection process before hitting newsstands. Since the editorial and art direction teams, as well as the publisher, are involved, the final version is often the result of many revisions and even late changes. The May […]