Yusur Al Bahrani

Whose brand is it anyway?

Whose brand is it anyway?

Unions still needed to protect journalists' integrity in the face of creeping advertorial

Last summer, The Globe and Mail wanted to introduce a drastic change: editorial staff writing and editing advertorial copy as part of their regular duties. If this branded content proposal became a mandate, journalists would serve advertisers rather than their readers. It might have happened at the Globe if the unionized staff did not take […]