Whose brand is it anyway?
![Whose brand is it anyway? Whose brand is it anyway?](../../wp-content/themes/_patterns/timthumb5355.jpg?src=http%3A%2F%2Frrj.ca%2Fwp-content%2Fuploads%2F2015%2F02%2F7092275493_b32dfdb8b4_o.jpg&q=90&w=650&h=300&zc=1)
Unions still needed to protect journalists' integrity in the face of creeping advertorial
Last summer, The Globe and Mail wanted to introduce a drastic change: editorial staff writing and editing advertorial copy as part of their regular duties. If this branded content proposal became a mandate, journalists would serve advertisers rather than their readers. It might have happened at the Globe if the unionized staff did not take […]