The project has become shorthand for any long-form feature that incorporates video, audio and/or slideshows; if a newspaper publishes something like it, they are said to give a story “the Snowfall treatment.”

Wall Street Journal gets into the Snowfall game http://t.co/01Dj2q1met

— Blake Hounshell (@blakehounshell) November 1, 2013

How the Guardian made its impressive multimedia feature “Firestorm,” a kind of reply to the New York Times “Snowfall”http://t.co/DCBoqejXIP

— Jay Rosen (@jayrosen_nyu) May 29, 2013

The latest Snow Fall-like stories are TheBoston Globe’s “The Fall of the House of Tsarnaev” and TheWall Street Journal’s “The Lobotomy Files.” TheGlobe’s feature has caused some grumbling on Twitter.

I admit, I’m a Snowfall hater. Great piece on the Tsarnaevs, horrible formatting. http://t.co/YfNgeGtvAx

— Jillian C. York (@jilliancyork) December 15, 2013

I’m sure it’s great, but honestly, I don’t think I can read a massive Snowfall treatment of the Tsarnaevs.

— John McQuaid (@johnmcquaid) December 15, 2013

God, just let the journalism speak for itself. Dismantle all your Snowfall wannabe teams.

— Heidi N. Moore (@moorehn) December 15, 2013

There’s a good Storify of reaction to Moore’s tweet A conversation on Twitter (Dec. 15, 2013) about use of the technique often called parallax scrolling, which got lots of journalism people excited a year ago when The New York Times published a story titled “Snow Fall.”

http://storify.com/macloo/pros-and-cons-of-snowfalling-stories”>here. Frontline’s Sam Bailey wrote about the argument over at Medium, saying, “What’s missing from all of this for me is a sense of perspective: ‘Snow fall’ is a direct descendant of lush magazine/newspaper layouts. This is not a new idea by any means; it’s just taking advantage of new features available in this platform.”

As an aside, we would like to point out, for no reason but the picking of nits, that Snowfall was not the first Snow Fall. Patrick Hruby of ESPN gaveacid-tripping pitcher Dock Ellis the Snow Fall treatment earlier in 2012, and Kevin Nguyen of the Nieman Lab wrote a post about “breaking out of templates to build customized reading experiences” a month before Snow Fall went online.

Admittedly, since the Times’s project, there has been an absolute flurry of imitations; as you can see on this open Google Doc, there have been well over 100 published this year. So maybe it’s overkill—but, to Moore’s point about letting “the journalism speak for itself,” we have to wonder, is presentation not part of the journalism?

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