On the edge of ethics

Most journalists agree that native advertising is a moral void. But in order to boost revenue, the Globe tries to strike the right balance with Globe Edge

In the summer of 2014, The Globe and Mail narrowly avoided an editorial staff strike over native advertising—the practice of working with advertisers to create ads that resemble journalism. A leaked memo from Globe management to the paper’s union proposed a system in which editorial staff would write for advertisers, compromising, in the minds of many Globe reporters, […]