Building the Perfect News App
In the age of tiny attention spans and touch-screen mobile devices, news apps have deeply influenced the way we read and check the news. Aggregation apps like Flipboard and Zite, and ones from publications like the Toronto Star, La Presse or The Globe and Mail, are much more accessible and adaptable than print and broadcast […]
Is La Presse+ the solution to newspaper woes or a capitulation to advertisers?
A Montreal newspaper's new tablet app is proving popular with readers, but the content may need to become lighter to please the real customers
By Arielle Piat-Sauvé Guy Crevier knew something needed to change when he compared the drop in newspaper revenue to the aging baby-boomer population. The president and publisher of La Presse suspected that as his core readership aged, newspaper sales could decrease significantly. Fearing it was only a matter of time before the traditional newspaper model […]
