Is La Presse+ the solution to newspaper woes or a capitulation to advertisers?

A Montreal newspaper's new tablet app is proving popular with readers, but the content may need to become lighter to please the real customers

By Arielle Piat-Sauvé Guy Crevier knew something needed to change when he compared the drop in newspaper revenue to the aging baby-boomer population. The president and publisher of La Presse suspected that as his core readership aged, newspaper sales could decrease significantly. Fearing it was only a matter of time before the traditional newspaper model […]