Is La Presse+ the solution to newspaper woes or a capitulation to advertisers?
![Is La Presse+ the solution to newspaper woes or a capitulation to advertisers? Is La Presse+ the solution to newspaper woes or a capitulation to advertisers?](../../wp-content/themes/_patterns/timthumbe2d2.jpg?src=http%3A%2F%2Frrj.ca%2Fwp-content%2Fuploads%2F2014%2F12%2FArielleLaPresse2.jpg&q=90&w=650&h=300&zc=1)
A Montreal newspaper's new tablet app is proving popular with readers, but the content may need to become lighter to please the real customers
By Arielle Piat-Sauvé Guy Crevier knew something needed to change when he compared the drop in newspaper revenue to the aging baby-boomer population. The president and publisher of La Presse suspected that as his core readership aged, newspaper sales could decrease significantly. Fearing it was only a matter of time before the traditional newspaper model […]